To provide a framework and mindset for Value Creation in all new products and service offerings, covering the Customer Value Model, tools and best practices. The framework will be linked to the participant’s own experience and projects and focuses on:
- Creating new products and services with unrivalled Customer Value and outperforming the competitors at the market place
- Creating a business minded approach in all projects resulting in profitable launches
- Improving the critical front end of the Value Creation process
- Enhancing project management capabilities
- Creating and developing team and knowledge sharing capabilities