The first step towards mastering customer value is learning how to systematically analyze and identify those areas in which superior customer value can be created. We recommend doing this by observing in detail customer interaction with your organization and its products and services. The chapter describes how you can break-up and systematically analyze the customer journey for value opportunities.

 

PDF-file of 21 Pages A4 format.

Chapter 2. Identifying opportunities for increasing customer value

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Copyrigth: Value Model 2017