ABOUT

We are dedicated to help our clients, small and large, to be more efficient in their product, service and business development. We’ll help you put your customer at focus and create the structure and environment needed in the complex challenge of product development.

Management

Ulf Bengtzelius
Senior Partner, M Sc, Ph D

Ulf has a long experience as R&D director and making large development organizations more efficient, productive and stimulating for employees. Ulf is a true leader knowing how to get the best out of people and creating highly productive development teams.

 

He is known for his ability see through complex technical issues and visualize the path for successful long term development.

Mats Magnusson
Senior Partner, M SC, Ph D, Prof

Mats has more than 20 years experience in product development from many different companies globally. His research activities span a wide range of topics in innovation technology and leadership. Mats has been particularly interested in understanding networking and collaboration ideas about innovation.

 

Mats is engaged in a range of international organizations such as IMIT, CINet and EITIM.

 

He speaks fluent Italian and collaborates with Luiss Guido Carli University in Rome and Politecnico di Milano.

Per Lindstedt
Founder, M Sc, B Sc

Per is the author of the books about the Value Model and has more than 35 years of global experience of product development and innovation. He has also developed a product development App for iOS and Android together with Chalmers University of Technology.

 

He is an expert in the product development's early stages such as capturing and understanding customer needs and identify and create concepts with the potential to unrivalled customer value.

Team

Stefan Åberg
Consultant, MSIE, BSME 

Stefan has extensive experience from several management positions within product development and manufacturing. His global experience consists of over 10 years in the US automotive, high volume manufacturing and heavy-duty trucks industry.

Stefan is particularly interested in customer interactions and “how” and “what” the customer tells you when you apply the Value Model methodology to the organization.  

 

He enjoys data analysis and problem solving.

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Copyrigth: Value Model 2017