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The chapter introduces the concept of information domains needed to be managed in order to turn the concept of customer value into a concrete and practical tool. Information to be managed extends through the information domains customer, needs, functions, solution and processes.  The chapter also contains 21 recommendations for carrying out the customer value creation process to reach world-class performance.


PDF-file of 33 pages in A4-format.

Chapter 6. Introduction to customer value creation

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