Customer value is the key to
Triple the output from R&D
I need to...
Develop products that merit a premium price.
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WHAT PEOPLE SAY
foreword in the latest edition of the Value Model book
Former President & CEO Atlas Copco
It is my strong belief that the Value Model is an excellent tool for any company which is passionate about creating value for its customers.
Vice President Innovation SHL
Value Model practice and thinking is of great value, and it can be highly recommended to any organization.
C Magnus Evertsson
Professor Chalmers University
The Value Model is a practical approach and navigation aid that utilizes several different modern product development methods.
The Value Model is a work model for creating and carrying out R&D projects in which speed and innovation are prerequisites for success. It defines world-class product and service development that ensures profitable organic growth for the benefits of customers, employees and shareholders alike.
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customer value into a
concrete and practical
tool to drive your