Customer value is the key to

Triple the output from R&D

Join the customer value challenge

Let's together turn

customer value into a

concrete and practical

tool to drive your


Seven videos and one poster on how to transform customer value into a practical tool to drive customer value, growth and profitability. Sign up to see the current free video and get a link to the next available free video directly in your mailbox. Each video can be watched for free for one month. You can also download our Customer value poster if you register. You can unregister at any time.

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Develop products that grow your business.

Develop products that merits a premium price.

Develop products in the most efficient way.

The Value Model is a work model for creating and carrying out R&D projects in which speed and innovation are prerequisites for success. It defines world-class product and service development that ensures profitable organic growth for the benefits of customers, employees and shareholders alike.


 foreword in the latest edition of the Value Model book

Ronnie Leten

 President & CEO Atlas Copco

It is my strong belief that the
Value Model is an excellent tool for any company which is passionate about creating value for its customers.

Rasmus Renstad

Vice President Innovation SHL

Value Model practice and thinking is of great value, and it can be highly recommended to any organization.

C Magnus Evertsson
Professor Chalmers University


The Value Model is a practical approach and navigation aid that utilizes several different modern  product development methods.


The Value Model

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Copyrigth: Value Model 2020